Use of anabolic steroids has rapidly increased in the UK in the recent years. No one knows for sure how many users there are. Those identified as using steroids include sports people, bodybuilders, doormen and security guards, but there is now a growing concern with the increasing number of teenagers turning to steroids to deal with society's obsession to emulate sporting and fashion heroes and to have the perfect body. Steroid use is becoming the equivalent of the male diet pill. Many people who use anabolic steroids think of themselves as healthy and fit and getting ahead in the world. They do not think of themselves as drug users, any more than somebody who regularly takes vitamin pills. Young men are now getting involved in taking steroids for image purposes. Ministers need to wake up to the fact that this is no longer just a problem that effects sports like body building but an issue for the whole of society.